After Rain
Selected work / 2024–2027
OUR
WORK
(10)
After Rain
Scroll to explore ↓
01 / 04
Collection / 24
Built for commerce
Elegant / refined / direct
A
01
Fashion
Beauty
eCommerce
OUR
eCommerce / Fashion / 2026
Maison
Luxe
A high-end eCommerce experience built to showcase premium fashion collections with effortless elegance and seamless conversion.
More Info ↗
Web / Beauty / 2026
Lumière
Beauté
A refined digital boutique for premium skincare, focusing on tactile product storytelling and elegant conversion pathways.
More Info ↗
eCommerce / Fashion / 2026
Nova
Couture
A cutting-edge digital lookbook and eCommerce platform for an avant-garde fashion label, emphasizing bold imagery and fluid, seamless transitions.
Case Study ↗
eCommerce / Apparel / 2025
Aura
Activewear
A premium fashion eCommerce experience where athletic precision meets elevated lifestyle apparel, optimized for seamless shopping on every screen.
View project ↗After Rain / ECOMMERCE
MAISON
LUXE
- Year
- 2026
- Type
- Fashion / Web
- Timeframe
- 14 weeks
Overview
Maison Luxe required a flagship digital storefront that mirrored the elegance of their physical boutiques. We crafted a seamless eCommerce platform where immersive fashion photography, refined typography, and intuitive browsing elevate the path to purchase.
The result is a measured system where editorial imagery, calm typography, and purposeful motion make every transaction feel personal.
Challenge
The luxury fashion space demands distinction and flawless usability. Our challenge was to merge high-end editorial aesthetics with a high-performing eCommerce architecture.
We created a premium identity that stays human across product pages, campaigns, and personalized shopping journeys.
Approach
A minimalist foundation allows the garments and editorial campaigns to command attention. Each crop is intentionally close and immersive.
The final system is modular, scalable, and optimized for international sales without losing its character.
Lumière Beauté / 2026
Flawless
beauty.
We paired delicate tones with a conversion-focused grid, making space for premium skincare to shine in a seamless digital boutique.
/01
Overview
A premium digital boutique crafted for Lumière Beauté, showcasing elegant skincare and refined cosmetics in a flawless online experience.
/02
Challenge
Balance delicate pastel aesthetics with a conversion-optimized grid, ensuring a seamless journey from editorial inspiration to checkout.
Approach
A minimalist foundation allows the premium cosmetics and editorial beauty campaigns to command attention. Each crop is intentionally intimate and immersive.
The final digital experience is modular, scalable, and optimized for seamless online conversions without losing its elegant, boutique character.
Nova Couture / 2026
Nova
Couture
A bold digital flagship for an avant-garde fashion house. Editorial storytelling, immersive campaign imagery, and a frictionless commerce system come together in one refined experience.
- Category
- Fashion / eCommerce
- Year
- 2026
Project overview
Designed for a new fashion language.
Nova Couture needed a digital presence as directional as its collections. We created a modular storefront that balances dramatic art direction with clear product discovery, intuitive navigation, and a seamless path to purchase.
The system adapts effortlessly across seasonal campaigns, editorial stories, product launches, and international storefronts without losing the label’s distinct point of view.
Key features
A flexible digital flagship.
01
Editorial commerce
Campaign-led layouts connect visual storytelling directly to
shoppable collections.
02
Immersive lookbooks
Fluid galleries and considered transitions showcase every
collection with impact.
03
Refined product discovery
Flexible filtering, quick views, and mobile-first navigation
reduce friction.
04
Global-ready system
A scalable foundation supports seasonal launches, localization,
and growth.
Visual gallery
Campaign / Digital / Commerce
Project details
A distinctive identity, built to perform.
- Client
- Nova Couture
- Services
- Strategy / UX / Art Direction
- Platform
- Shopify Plus
- Timeframe
- 16 weeks
eCommerce / Apparel / 2025
Aura
Activewear
A high-performance digital store where athletic precision meets premium lifestyle apparel—built for seamless mobile shopping.
“A premium digital storefront is never just a catalog—it’s how customers experience and desire your products. We design eCommerce that captivates and converts.”
After Rain / NEW YORK
We're After Rain—a fashion and beauty digital agency based in New York. We help premium brands launch high-converting eCommerce experiences that elevate their products. Small by design, senior by default.
Creative Director, Fashion
Clara Vance
Head of eCommerce Strategy
Julian Thorne
Metrics that matter —because they reflect real revenue growth, increased average order value, and exceptional user experiences.
Conversion Lift
150%+
Generated Rev
$4.2M
AOV Increase
38%
OUR
SERVICES
(3)
From storefront design to checkout optimization, we help premium brands scale their direct-to-consumer channels without sacrificing aesthetic.
eCommerce Design
Custom Shopify and headless commerce architectures built for luxury fashion and beauty brands.
UX/UI Optimization
Data-driven conversion rate optimization and seamless mobile shopping experiences.
Art Direction
High-end product photography, campaign styling, and editorial content creation.
Flexible engagements
Pricing
Choose a plan that fits your pace, your team, and your goals. Every engagement is led by senior creatives.
All prices are starting points and exclude production costs, licensing, and applicable taxes.
01
2–3 weeks
Store Setup
A rapid launch package for emerging fashion brands needing a robust Shopify foundation.
Starting at
$4,200
- — Theme setup and configuration
- — Product catalog import
- — Basic styling and branding
- — Payment and shipping integration
02
4–6 weeks
Custom Flagship
A fully bespoke eCommerce experience designed for established beauty and apparel brands.
Starting at
$7,500
- — Custom Shopify theme design
- — Advanced UX/UI layouts
- — Conversion rate optimization
- — Custom app integrations
03
8–12 weeks
Omnichannel
An end-to-end partnership for enterprise retail brands moving to headless architecture.
Starting at
$11,000
- — Headless commerce build
- — ERP and fulfillment integration
- — Omnichannel strategy
- — Dedicated growth support
Journal
Ideas / Process / Perspective
S
T
U
CLIENTS
(12)
Maison Luxe
Lumière Beauté
Aura Activewear
Botanique
Silk & Co.
Noir Studios
Sarah Jenkins / Founder, Maison Luxe
FAQ
We specialize in Shopify Plus, Commerce Layer, and bespoke
headless architectures for premium retail brands.
We blend data analysis with elevated UX design to remove
friction without compromising your luxury aesthetic.
Yes. We offer ongoing retention and optimization retainers to
ensure your storefront continually performs at its peak.
Most bespoke eCommerce builds run between eight and sixteen
weeks, depending on technical complexity and integrations.
Start a conversation
Phone
+1 212 555 0198After Rain
450 West 31st StreetNew York, NY 10001
